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Client facing videos made available to advisers

Client facing videos made available to advisers
Keith Richards, chief executive of the Consumer Duty Alliance (Carmen Reichman/FT Adviser)

The Consumer Duty Alliance has teamed up with Money Alive to give members free access to a number of client-facing educational materials.

The joint initiative means members will have access to two interactive educational videos covering investment risk and protecting from scams. 

The investment risk video is suitable for new and experienced investors and is designed to work alongside an adviser’s risk profiling tool.

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It will help first time investors understand the concept of investment risk, things to consider and is also a useful refresher for more experienced investors.

The scams video educates viewers about the ever-increasing threat and how they can reduce the chances of becoming a victim.

Keith Richards, chief executive of the Consumer Duty Alliance, said: "Interactive videos are proven to be a powerful aid in helping to inform and empower people. We are delighted to offer all Alliance members these free resources powered by affiliate experts Money Alive. 

“It’s another great example of how professional support service providers across the Alliance are coming together to share good practice more widely, offering insights and tangible resources pro-bono, to help firms meet and evidence their obligations.”

The resources allow firms to send clients interactive educational video experiences on important topics, and the product’s reporting feature helps firms evidence a client’s engagement and understanding in line with FCA requirements.

Money Alive chief executive Andy Kirby said: “Investment risk is a critical concept for clients to understand so we’ve made a short box set on the topic which will help clients consider risk in a better-informed way. 

“The box set, which can be viewed in just 15 minutes, also talks about risks central position in the advice process and the value an adviser can add when a client is making and reviewing investment and pension decisions.”

amy.austin@ft.com