Phoenix Group  

Phoenix Group launches ‘Caring for Carers’ initiative

Phoenix Group launches ‘Caring for Carers’ initiative
Phoenix Group will link with charities across the UK that focus on caring (Photo: Antoni Shkraba/Pexels)

Phoenix Group has set up an initiative to support millions of carers across the UK.

The initiative, ‘Caring for Carers’, aims to help people who care for someone to better balance some of the personal, financial, professional, or emotional challenges they might face.

This will see Phoenix Group linking with charities across the UK that focus on caring including partnering with Carers UK.

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Phoenix Life group head of social sustainability, Mary Bright, said: “Through partnering with Carers UK we can support the great work they do and help drive real change in society to care alone. They also campaign for lasting change.

“Anyone can find themselves acting as a carer, regardless of their age and the impact on their lives can be profound.

“One in seven people in the UK are juggling work and carers requirements, which, without the right support in place, is not always easy.”

Phoenix Group colleagues will be working with Carers UK to raise awareness as well as developing volunteering and fundraising opportunities together.

Carers UK chief executive, Helen Walker, said: “We are thrilled to be embarking on this partnership with Phoenix and are excited about the difference that we can make to raising awareness of caring in key areas and improving carers’ lives together.

“Caring for older, disabled, or ill relatives or friends is an issue that affects millions of people every day, in every part of the UK, in households, places of work, and in local communities.

“Most of us will provide care at some point in our lives and it can have a negative impact on our ability to work, our finances, our health and wellbeing and relationships.

“Yet caring can come as a shock that is often not planned for. With our ageing population, this will become increasingly important, not just for carers, but for employers, the economy, and society as a whole.

“That’s what makes this partnership really important and will help to deliver our mission to make life better for carers.”

tom.dunstan@ft.com

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