We have to be a mirror, reflecting good values and best practice, as well as drawing attention to blemishes.
Only by highlighting such things can we seek to work together to promote the overwhelming majority of our readers and the positive values for which they stand.
Every time something like this appears in the press - as it did in 2022 regarding another financial adviser who penned a tweet - it reminds advisers and paraplanners and everyone working in this profession that reputation matters. What you do and say, even in private, matters.
It matters not just for you, but for everyone working in financial services.
Let's work together to promote the profession and improve its reputation, one social media post at a time.
Have your say!
If you have any ideas about how to support the campaign, and want to share what 'professionalism' means for you, please email damian.fantato@ft.com - he would love to hear from you as we push over the next few months to get your voices heard at the highest level.
