As part of its investment in the platform, 7IM has introduced a batch of new tools in response to feedback from advisers.
This includes the integration of software from ZeroKey, a web-app that enables advisers to transfer client data from their own tech stacks into 7IM’s illustrations and application tools.
It means advisers will not have to manually re-key data and the web extension also means they can access clients' data more easily.
Russell Lancaster, MD for platform and intermediary partnerships at 7IM said: “As part of our ongoing conversations with advisers, we are aware of their frustrations such as a lack of integration between technology and this being a major cause of inefficiency in their businesses.
"We continue to listen and are actively addressing these pinch points by investing in technology to make their lives easier. We know that we must constantly evolve what we offer in line with adviser and clients’ needs if we are to realise our ambitious growth plans."
Last week, Lancaster told FT Adviser the platform will continue with its investment plans, despite other firms scaling back their platform investment.
Alongside new tools, 7IM has also expanded its investment range, with the addition of the Standard Life International Bond.
The platform also announced a new partnership which will see Brooks Macdonald's passive and active managed portfolio service offered by 7IM.
tara.o'connor@ft.com
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