However, renters are fundamentally the customers for lenders and mortgage brokers and so it would not be unreasonable to say that renters should be appealed to as much as it serves the transactions of advisers.
Ignoring, or at the very least putting aside, the perspective of these customers in matters that specifically relate to them does not seem to do the industry that much good, offering a sour perspective for those on the outside looking in.
While a lot has been written on the effect on landlords and the buy-to-let market in general, it is sometimes difficult to see renters being offered the same level of concern.
In conclusion, there is a lot to think about in relation to how we talk and think about renters in financial services and, while renters shouldn’t necessarily be placed front and centre of every discussion around landlords or buy-to-let, we, as an industry, should be more aware of how easily they get lost in the shuffle.
Tom Dunstan is a senior reporter at FTAdviser
