“One thing that makes Morningstar unique is its mission of empowering the investor and providing the investor with insights. We are joined at the hip with financial advisers because we have this shared mission of serving that end investor.
“So when we think about who we compete against and our proposition, we are different from everybody else because of the mission and the focus on serving the advisers.
“We have an entire wealth platform and the investing piece is just one part of it. Research, tech and design, which are the three tenets on which Morningstar is built on are also how we serve the adviser. That essentially means we do not have a perfect competitor.
“Having said that, it is also the case that in financial services today, there are a lot of frenemies or competition – whatever word you want to use. That’s just a fact of life. We are comfortable with that as long as it’s in service of empowering and providing insights to the investor.”
Ima Jackson-Obot is deputy features editor of FTAdviser
