Ultimately, through recommendations, further education and training, the aim is to alleviate any fears that advisers have in recommending the wrong product.
The hope is that advisers gain confidence in recommending sustainable products and making sure that they provide value across the board.
The group has been asked by the FCA to prepare a series of recommendations for advisers in the second half of the year.
Information can be found via the Pimfa website, and the group is open to receiving feedback from advisers.
Raymond Sham is investment analyst at Morningstar Wealth