We need to change the view of financial services

Advisers should not hide behind tradition or a fear of technology taking over.

We don’t fear online shopping, school homework, work meetings, an online doctors appointment or now, post-pandemic, how we order a drink at a bar. We embrace it. We love it. We want more of it.

So, for any budding female financial advisers thinking about how to enter this industry: can we please make obtaining or delivering financial advice as easy as it is for me doing the shopping or uploading this week’s spellings?

Emma Napier, business development at Bravura