Mergers and acquisitions  

Traditum buys former rugby player's advice firm

Traditum buys former rugby player's advice firm
(Jonnie Whittle)

Private investment office Traditum has taken a minority stake in IFA Method Asset Management for an undisclosed sum. 

Founded by former rugby player Jonnie Whittle, Method Asset Management works with business owners, HNWIs, family offices and trustees in the north of England to provide holistic asset management, pensions and investment advice.

It also helps clients to plan how to exit their business and extract and manage family succession. 

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During his career, Whittle played for Wigan Warriors, Widnes Vikings, Wakefield Trinity Wildcats, Hull Kingston Rovers and Featherstone Rovers.

He will continue to lead his team of four employees, who will now work closely with Traditum’s client services team.

Whittle said: “Our holistic approach to wealth management means we take account of the full spectrum of a client’s assets which often includes a business. From my experience in sports, I know the importance of having a full team on board. 

“Traditum’s expertise in areas such as private equity and corporate finance complements our own skills so by working in partnership, we can offer a really powerful package.”

Traditum was originally established as a private equity house in 2019 but recently repositioned itself to become a private investment office.

The firm helps clients to coordinate multiple advisers, giving them access to professionally managed private equity investments, debt advisory and sell-side advisory services to help them exit their businesses.

“We set out to create a single source of advice for high-net-worth families across their private wealth and business assets. This deal will further expand our service and take us one step closer to our goal while adding fantastic leadership and talent from Jonnie and his team,” said David Mitchell, chief executive of Traditum.

alina.khan@ft.com