Brown added that the two businesses complement each other well and when this is put alongside other components, such as the Wealthify business - which is aimed at clients who want to go direct - then Aviva has "a whole whole breadth of offers for preparing customer needs".
Full year results
Aviva also published its full-year results today and reported record net flows in savings and retirement of £10bn and an increase of 58 per cent to £5.54bn in net flows for the adviser platform market.
Brown said Aviva has invested a lot in both the functionality and proposition on the adviser platform which has driven the growth.
Aviva also works with advisers to make sure that it is improving year on year and broadens out distribution teams to make sure that it builds relations with the IFAs.
“We know our platforms are competitively priced, our service levels continue to be strong,” he said.
“All of that is probably culminating in the support to the volumes that we're seeing. We launched the ESG tool to the platform and we will continue to launch things that both help the adviser with their customer but also increase efficiency for them.”
Brown added: “The advised platform is half of the net flows and the corporate pension, workplace makes up the other; we continue to invest in our master trust and our offering, making sure that we have good post retirement strategies and we make things as seamless for our customers as possible.
“We have Aviva Investors, supporting the default fund and our ambitions around ESG and net zero and that's obviously compelling for trustees, and then those investing in their pension. So I think all of those things are helping to drive the flows.”
sonia.rach@ft.com
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